Sunday, October 23, 2016

Business/Practice Tip of the Week October 23rd, 2016

This past weekend I had the opportunity to go and share/teach some technique skills with a group of doctors up in Wisconsin Dells, Wisconsin. I had a great time working with those who attended my part of the program, but I walked away with some ideas that I want to share with the rest of you for my tips this week.

Here are the thoughts that I came away with:

1. Most of us don't take good enough care of ourselves! I see this over and over again when I am out on the road teaching and I believe this is one of the reasons that many of us are struggling in our practices.

2. As a rule, most of us don't get adjusted as often as we recommend that our patients should. How is that consistent with our message of enjoying better health with appropriate chiropractic care that we present to others, or with maintaining good health in our own bodies?

3. I think the eating game is a constant challenge for most of us, not just our patients. Everyone needs to have some flexibility based on all the food sensitivities and allergies that are so common today, but even those who seem to be able to eat anything still need to keep some healthy parameters in mind when it comes to diet.

I think the key here is good fundamental habits that we can use at home, when we are on a break, or on the road. This will allow us to function in whatever circumstance we are in and still maintain a good baseline that we hope to help our patients enjoy as well. 

4. Too many of us avoid, or just don't exercise the way we try to get our patients to and then we wonder why the active care portion of our practices aren't thriving, or patients aren't complying the way we know they should.

Of course some of us are always looking for an excuse to take this component to the extreme and spend hours and hours every day working out and working on how WE look, instead of working on or with others to help them achieve better health. Be careful of this trap when you are setting boundaries for your own life here.

5. Too many of us don't adjust our staff or families regularly like we suggest or recommend to our patients that they should if they want their nervous systems to function as close to 100% as they can.

This tip is a lot like raising kids. If you aren't willing to do something yourself, don't expect others to do it either. Guess what?? Your family, your staff and your patients are watching you and they know the truth about what you really believe!

6. Most of us just work too much and we don't do things that are really fun any more! We all need to take a break from time to time and have some fun if we want to really succeed at whatever business we are in. All work and no play makes Rob a really, really dull boy! (I'm really writing to myself here!)

We were at an amazing resort where they have this gigantic indoor water park and every kid I saw at the resort had a huge smile on their face. They were all wearing bathing suits, many were still dripping wet and shivering in the elevators, but when I asked them what the best part of the resort was, they all said the water park for sure!

Why did I travel all that distance and not take advantage of that? Do any of us really have to work 24 hours a day?

I can probably come up with 4-5 good reasons why that part of the trip never happened, but the bottom line is I just didn't go and have some real fun while I was there and I came home from this trip with some regret that I could have easily avoided by just taking some simple steps and getting wet!

So, take a deep breath now and Relax! The first half of this tip is just pointing out some negatives that we can all easily deal with if we want to change and do better. Here are the positive steps I want us all to consider taking:

1. Let's start by loving ourselves just a little bit more today than we did yesterday. It' OK to prioritize ourselves and our health so we can continue taking care of everyone else!

2. Let's all start getting adjusted like we know we should. Pick a doctor you can trade care with and start doing that today!

3. Figure out what your diet should look like and what a healthy body weight is for you and for those you love that you are responsible for. Take some steps if needed to make corrections here over the next 90 days and watch your body start to respond positively.

4. Let's all get involved with at least 15 minutes of cardio 3- 4 times each week, even if it just means taking a brisk walk during our lunch break. (yes, you get to take a lunch break while you are at work and it's actually good for you)
You will have more energy and be able to do more for those you are serving at home and in your business.

5. Let's all make sure that we are taking excellent care of our staff and our families! They all do so much to help us succeed, so lets do all we can to help them succeed at the same time!

6. Start to schedule some fun every month or two and take the time to go and actually participate. There is no real benefit to being the richest person in the graveyard, so take a day off, or go and do something fun that you will look back on with joy instead of regret!

Doing these six things can and will have a positive impact on you and on your business bottom line. Get started with a new outlook on your life and your business today!

Dr. Rob Jackson
Applewood Chiropractic Health Center
Back Talk Systems Inc.
Colorline Digital Printing
Thompson Technique Foundation
231 Violet Street Unit 140
Golden, Colorado 80401
303-277-9748 fax

Sunday, October 16, 2016

Business/Practice Tip of the Week October 16th, 2016

This week my tip is going to be all about "game films".

I know it's a sports analogy, but I think everyone still knows pretty much what they are.

Here are my tips on how to put this tool or idea to work for you in your business or practice this week.

1. Game films tell you what happened in previous experiences that you or others have had trying to win at the same game or business that you are attempting to do now.

2. Game films let you break down the aspect of your business into tiny pieces to see what each individual that works or plays for you does and if they are doing it to the best of their ability.

3. Game films help you to see what the opposition is doing and what you need to do to prepare to compete at any level in your sport or business.

4. Game films give you a step by step process to follow that can help you to avoid errors and to take advantage of any weaknesses that you see in the competition, or out there in the market place in general.

5. Game films give you something to enjoy and celebrate when you perform well and achieve the goals that you set for yourself and for your business, or they remind you of the things that led to, or caused areas of failure in your approach and can help you to avoid that again in the future.

6. Game films help you to learn from other coaches that are out there trying hard to compete against you and what you are trying to accomplish.

It's great that you have a coach or two of your own, but when you get to watch and see what others are doing against you and why, you get the benefit of their coaching staff at the same time and you can incorporate the tools and or ideas that they use that are successful too.

7. Game films make us all better students of the game or businesses that we are in.

In today's marketplace there is just little to no room for error and if we are not constantly studying how to be better than we were yesterday, the tools and approaches that worked for us in the past can become the same tools that cause failure now or in the future, as times, consumers and the marketplace is continually evolving!

8. When was the last time you saw a Super Bowl victor win two years in a row?

It can happen, but is still takes an enormous amount of hard work! Many times the strengths and weaknesses are now changed while some of the players will be different than those who played or participated the year before.

Just because your current business was successful last week, the question I want each of us to think about as we review the benefits of watching game films on ourselves is this: what are we doing better, differently or modified based on information that we received from what worked for us last week/month/year and what didn't?

Those of us who are willing to look at our businesses this close on a regular basis are the ones who will have the greatest chance for success, while those who don't will potentially suffer the consequences.

Keep that in mind when you schedule your next staff meeting and come prepared to look at each division of your business or practice with a microscope and be willing to make the changes you need to be a winner each and every day.

I wanted to share some of the benefits of watching game films of successful teams because I was at an event this past weekend down in Dallas, Texas where they were filming a group of speakers put together by Dr. Mark Sana and Dr. Terry Yochum at the Parker Experience that was held on campus at Parker University.

In essence they were creating game films of those who are specialists in different areas of the Chiropractic industry.

If you were not able to attend, I would recommend that you look into acquiring the game films from The Parker Experience this past weekend and see what, if not most of these ideas you can use to help grow your practice to the next level.

I know I had a chance to share a two hour talk on giving a Report of Findings where I shared brand new information that I have never shared before, based on research and studying others who seem to be the most successful doctors that I can find in our industry.

Drs. Terry and Alicia Yochum also presented a brand new program that has not been seen by anyone before this event was held, so there were numerous amazing presentations that were only available through this past Parker Experience event.

We also provide numerous "game films" on our website at that will help coach you through some of the most common questions, concerns and problems that we get asked on the phones each and every day from doctors all around the world.(and they are free to watch!)

These are just a couple of examples of using game films that are now captured on tape that you can watch in the comfort of your own home and study when you have the time and availability to learn what others are doing to be more competitive in the marketplace called chiropractic practice.

If it works for every single Professional or Olympic sports team in the world, what do they know that we don't? 

Now that you have read my tip for this week, the answer to that question is NOTHING!

Just get out there and take advantage of what technology has to offer and spend your time a little more wisely! Investing in yourself will almost always pay you the greatest return on your time and dollars used for that purpose.

Game on baby!

See you all next week.

Dr. Rob Jackson
Applewood Chiropractic Health Center
Back Talk Systems Inc
Colorline Digital Printing
Thompson Technique Foundation
231 Violet Street Unit 140
Golden, Colorado 80401
303-277-9748 fax

Sunday, October 9, 2016

Business/Practice Tip of the week, October 9th, 2016

This week I want to share some tips and ideas on the education processes that you use, or more importantly aren't using for the customers/clients/patients in your current business.

To start with, I think that advances in technology are both good and bad for the education processes that we currently use in our businesses today.

Here's why:

Too many of us now hold a cell or mobile phone in our hands, or have it somewhere on our body for at least 18 hours out of each day. Then, once we take it out of our pockets, purse, or bag, we set it on the night stand, right next to our bed and we are never more than 18 inches away from it during any 24 hour period of the day.

We feel completely lost without our phones now. We have given our brains over to technology and we have stopped using them.

Here is what I mean.

When I ask patients or doctors what their cell number is so I can send them a text or e-mail with some educational value, many of them don't even know their own number any longer! They have to look it up on their phone to find out what their own number is!!

I remember a time when I had to memorize at least 8-10 different numbers and be able to recite them at a moment's notice so I could reach out to the most important people in my life.

Now, we have given that job over to our smart phone contact list and we just push a button and don't or can't remember one number, let alone 8-10.

How many of you reading this right now can remember six other people's number without looking them up first? See what I mean??

I have a 3 year old grandson who can play video games with his uncle (my 19 year old son) and actually beat him at times, but do you think he can recite his street address in case he gets lost?

He's a wiz kind on an iPhone or tablet, but still has to be taught to not run out into the street without looking. Technology can't and won't teach us everything!

What has happened to our culture and our value systems? (the answers to those questions are a whole other tip of the week) :-) Maybe next week I will tackle that issue.

These people I am describing above are the customers/clients/patients that we are all dealing with now and will continue to deal with for the next ten to twenty years. 

Here is my concern:

We will all either become irrelevant and won't really be making buying, marketing or health care decisions any longer as machines will start doing all that for us, or we will have a re-awakening and find out that actually learning some things in our own minds is an important asset to have and keep, along with having good technology to go with that.

So, my tip for this week is not to rant and rave about new technology, but instead to remind us all that it is here and here to stay, at least for some time to come and if you are not using it now to reach out and market to your customer/client/patient base, then you are missing the boat!

If you are in a chiropractic practice, here is an example of how you can put this knowledge to work for you right now and reach out to your current and or potential new patients using your smart phone that I mentioned above.

Back Talk Systems has created a brand new, high definition, 3D animated and uniquely customized for each individual office that uses it "Welcome to Chiropractic" video that is primarily designed to be sent out to a smart phone, tablet, or computer to be watched on the device before patients ever come in to your office for care. 

What do most people then do when they get a cool video that they watch on their device? THEY SHARE IT WITH THEIR FRIENDS AND FAMILY!

What a concept! Turn your existing and prospective new patients into a free marketing arm for your practice!

Since research now tells us that 65% of people use their smart phone to get all their news and to stay as relevant as they want to be, why wouldn't you be using this medium to reach out to those in this market niche that you will need to be serving if you want to be in business for the next 20 years or so?

My oldest patient right now is 105 and guess what? She has a smart phone too! She may not be as fast as my 3 year old grandson is with it, but there is almost 100% market penetration with smart phones now. It's just a matter of how new or what version you now have to keep you as up to date as you may want to be.

Looking back, when I got my first mobile phone in 1982, minutes were selling for $.65 cents per minute. I was able to join in on the Denver Bronco football team's plan and had a deal for only $.35 cents per minute, except for long distance. That was still the expensive kicker!

I thought I was really cool because I had one of the first 25 numbers assigned here in Denver.

Guess what? No one sells minutes of talk time as a benefit any longer and people don't care what your area code is any longer now either. What people want today is "text and data" and the "unlimited data" option is the golden egg that everyone wants to find a way to acquire.

These facts just demonstrate that technology has changed and will continue to do so, probably at a faster rate than ever before as each day goes by.

The key tip for this week is.......... are you taking advantage of what is really educating the minds of those you want to serve, or are you still sitting there, wondering where all the new customers/clients/patients are and why are they not in your reception room instead of in your competition's down the street?

Give us a call at 800-937-3113, or go online at and see how we can create a fully customized video package for your office that can change your marketing approach starting right away and bring you up to date with where your current and future patients live and learn. 

Make technology work for you instead of against you.

Remember, my 3 year old grandson will be waiting to hear from you! :-)

Dr. Rob Jackson
Applewood Chiropractic Health Center
Back Talk Systems Inc
Colorline Digital Printing
Thompson Technique Foundation
231 Violet Street Unit 140
Golden, Colorado 80401
303-277-9748 fax

Sunday, October 2, 2016

Business/Practice Tip of the Week October 2nds, 2016

Time is flying by and it's October already. Lets get right to the tip of the week so we can all get back to what we have going on in our lives today and use this tip to hopefully make them better.

This week I want to talk about the differences between "membership" and "partnership".

I know many of you have never thought about these two words before, or how they may be relating to your particular business, but once I go through the definitions a little bit more, hopefully you will see some ways to use these two terms to your advantage and help improve your bottom line.

Let's start with "membership". When I join as a "member" of some group or organization, I usually pay a fee or go through some type of ritual or requirement of behavior to get in and get "accepted".

Let's use Costco for example. Once I join and pay my membership fee, I then get to go into the store, or go online and shop without restriction, to buy anything they sell at a perceived discount.

If I pay extra and have an "executive membership", at the end of the year I may even get some money back, based on how much I spent with Costco during the previous year.

What this example represents is that once I become a "member" of some group or organization, I then expect them to do things for me and to make things available to me either cheaper, easier, or to be able to get things or be able to do things that others who are not members don't have access to.

Country Clubs are another example of this idea.

You pay a fee to join and then you get exclusive access to the pool, tennis courts, restaurant, or golf course that others on the "outside" don't get to use.

You expect them to park your car or give you parking up close, you expect court time or tee times that fit your schedule and you expect warm towels and clean bathrooms or showers to use once you are done using their facilities.

The bottom line for memberships is that it creates expectations that you, or someone else is going to do things for those who participate.

Partnerships on the other hand create a different level of expectation.

If you have ever joined a partnership or created one, you understand that in partnerships, everyone has a responsibility and has to chip in with the talents, abilities, money, time, work or smarts to achieve the desired goals of the partnership.

Instead of you joining the group and expecting to be "served", in a partnership you expect to bring to the table what you have to offer and everyone else does the same, so that everyone involved gets to enjoy what they want or expect to get out of the experience.

Marriage, relationships and some business models all operate under this umbrella. If everyone is doing what they need to or are supposed to, these arrangements work out well. If one side or person fails to keep up with their responsibilities however, the partnership can break down and then challenges can and do occur.

Lets look at your business model and see which of these two types of arrangements will serve you best.

Do you want customers/clients/patients who pay a certain fee and expect you to services their wants and needs without participating in the outcome? If so, memberships will serve your business model the best.

On the other hand, if you want customers/clients/patients who get personally involved in the outcomes and participate in the goals and activities that will increase their opportunities for success, then arranging and talking about "partnership" more in your business model and communication style will give you more of what you are looking for. 

As a practicing Chiropractor, I know personally that the model that has worked best and empowered my patients to reach and achieve higher levels of understanding and ultimately enjoy improved personal health has been through creating the atmosphere of "partnership' more than just having them feel like they are a customer in my clinic.

With these two different perspectives in mind, as you begin your work week which way, tools or approaches do you want, or need to take to make sure that those who do business with you feel more like the kind of customer/client or patient that you want them to feel like?

At the end of the experience, it really matters what THEY think and how THEY feel about doing business with you that will make the difference, so this week make sure that you bring the right terms, descriptions and expectations into your conversations with each and every person you do business with.

Mastering the subtle, but powerful differences between these two terms can and will make a difference in your bottom line!

Synopsis for the week:

1. Time is flying by! What changes are you making each and every day to help your business run better, smoother and more efficiently?

2. Do you want "members" or "partners" in your business model?

3. Have you communicated this to your staff and do your business goals outline this clearly for anyone who does business with you?

4. Are you using the right tools, communication styles and scripts that communicate this to your customers/clients.patients?

5. There is no right or wrong answer to this question! Just make sure that you answer in the way that will best serve your unique business model and then make sure that everyone who works with you, or for you is clear on this as well. 

6. At Back Talk Systems and Colorline Digital Printing we want to "partner" with you to help you achieve the highest level of success that you can.

Call us at 800-937-3113, go online at or or check us out on social media on Facebook and we will do all we can to help you grow and build the business of your dreams.

Have a great week!

Dr. Rob Jackson
Applewood Chiropractic Health Center
Back Talk Systems Inc
Colorline Digital Printing
Thompson Technique Foundation
231 Violet Street Unit 140
Golden, Colorado 80401
303-277-9748 fax

Tuesday, September 27, 2016

My Chiropractic Story: I Woke Up and Shouted "HEY!"

On my fifth birthday I was taken on a long trip from our farm in to town so I could pick out some special things as gift ideas for my family and friends to potentially share with me. There was only one shopping mall available, so we went there and parked out in front of the old Montgomery Ward’s store entrance.  My birthday is on December 15th, which meant that in Colorado winter was in full swing and the roads were covered in ice and snow. All of the stores had Christmas decorations and sale items out in front to attract attention. We went into the store and looked at all the items they had for sale and I picked out a few that were within the budget I was given to work with.

Then my parents told my older sister, (all of six and a half years old) to take me out to the car so I wouldn't see  what they were choosing so there could be some surprise at my birthday party that night. She took me out front, looked both ways and then directed me across the street to the car. As I was opening the car door, I heard her yell for me to come and look at the new swing sets that had been put up outside for Christmas as she was already swinging on one of the swings with a big smile on her face.

Without a second thought I started across the street to join her and halfway across the street I heard a loud noise. When I looked over my right shoulder I saw the grill of a 1961 Chevy station wagon with an older woman behind the wheel with blue hair and cat's eye glasses behind the wheel, with a scared look on her face just before she hit me and ran over me with her car. I was knocked under the car and dragged for a ways, somehow getting twisted up in the wheel well and the front end of the car.

I can remember my sister screaming and a police officer trying to check on me to see if he could get me out from under the car, but they had to wait until they could jack the car up and get underneath to get me out and untangled. An ambulance came and I got to sit in the back with the paramedics and get checked out. All that appeared to have happened to me was that the side of my face was pretty scraped up where she had dragged me on the icy road and I had some pretty good bumps and bruises where the car hit me on the side of my lower back and shoulders, so they released me to go home with my family. I remember getting one of the best birthday parties ever. My mom made my favorite food for dinner and they all treated me like I was a king for the rest of the night.

I went to bed that night sore, stiff and exhausted after all that had happened. When I woke up the next morning I noticed that something different had happened and that my bed was wet. I got up, got dressed quickly and tried to take all my sheets into the laundry room to hide them, but was of course found and confronted by my mother who asked what had happened. I was embarrassed but told her and she told me not to worry and that it would be our secret. The problem was that this became a regular event and no matter what I did, I continued to wet the bed.

They took me in to see the pediatrician (who we only went to see if something got cut off, or we were near death) and he told us it was probably just "post traumatic syndrome" related and that I would probably grow out of it soon enough. Well, that didn't happen. It became something that my mother and I could no longer hide from everyone else, as I shared my bedroom with my two younger brothers.  They began to tease me and so did my friends who found out when they came over to hang out or study with me. 

We went back to the doctor again and again, trying medications that were supposed to dry me up and stop the bed-wetting, but all they did was give me the worst case of cotton mouth I have ever had and I still woke with a wet bed each morning. Then, they tried a metal screen that you sleep on and when a drop of moisture touches it you get a shock and a loud alarm goes off to wake you (and the dead) and that was supposed to train you to wake up and go and relieve yourself. All this did was humiliate me further and wake everyone else in the family up every night until my dad got rid of it because he couldn't sleep.

The next approach the doctors took was to tell us that maybe I had a weak father figure that was influencing my behavior. In other words, it was all in my head.  Since my dad was six foot four inches, two hundred and ten pounds and was a boxer in the Navy, this idea didn't sit too well or hold much weight either. Finally they just gave up and hoped that I might grow out of my problem at some point.

The ten years following my accident were full of every type of medical and home remedy known to man at that point, including my parents getting up every night to wake me and take me to the bathroom in the middle of the night, hoping to avoid the problem from happening again. I was unable to go to sleepovers with friends, I had to make special arrangements to go to camp with my counselors so that they could help me air out my sleeping bag and not get caught by everyone else. The humiliation I felt on a daily basis was more than I care to remember. By the time I was fifteen years old I was six feet three inches tall, playing high school sports and still having a problem with bed-wetting.

Between my freshman and sophomore year, my mom heard about a new chiropractor who could adjust you in about 5 minutes without making you take your clothes off. She had some headache issues so one day when she was making a trip into town to buy food for our family and farm hands, she decided to go and see this new chiropractor and give him a try. She made me come along to help with the food and to make sure that this new chiropractor was all that she heard he was and not some kind of imposter.

When we got to his office there were about twenty people waiting in line and we could see him moving between two rooms quickly and people were coming and going with smiles on their faces after spending what seemed like a very short time with the doctor. When it was our turn, Mom made me come in the room with her and while I didn't want to be there, I joined her. I had experienced one other visit to a chiropractor earlier in my life when I was about thirteen. He was an old school Logan Basic practitioner who made me strip down to my underwear before he marked up my spine and lower back/tailbone area with a grease pencil and started to make some adjustments on me that made me very uncomfortable and nervous. I had no intention of ever doing that again, so I was reluctant to "experience" chiropractic ever again.

When Dr Larry Bridge first came into the room with my mother and I, he was full of enthusiasm and very charismatic. He immediately moved my mom up to a fancy chiropractic table that moved up and down and made some kind of compressed air noise and was adjusting her in a matter of seconds.  In about two minutes he was done and stood her up, clothes intact and said he would see her again in a couple of days. Then he spied me trying to hide in the corner and said for me to get on the table too.

I declined, but he was insistent and would have none of my argument. No x-rays or physical exams were performed. He just analyzed my leg lengths, showed my mother where I was unbalanced and then went to work on me. The next thing I knew, things were "popping" all over my spine and he moved my neck in both directions and both my hips. Then he was done and walking out of the room saying he would see us both in two days, before I could even get up off the table. Based on what had just happened to me, I wasn't sure if I would ever be able to walk again, but I got up, we went out to pay and he only charged my mom $3.00 for her visit, not charging me at all, and we left. 

Two days later, my mom decided to go back to Dr Bridge and she asked me to join her again. I politely refused and she then insisted, so I had to go along. I tried to wait in the car, go to the bathroom and avoid seeing the doctor again myself, but at the end of her visit he spied me once again trying to not be noticed and he put me back on the table and "adjusted" me again. This time I felt things moving from top to bottom and I was sure he left something only partially attached as a result. We left, paid another $3.00 and she scheduled to see him again in one week.

That night I went to bed, tired from catching up with all my chores after taking two hours out of my day to go to the chiropractor. At about two am, I woke up with a sensation that I couldn't remember ever feeling, even during the day time while awake. I could tell I needed to relieve myself. I woke up and shouted "HEY!" My whole family woke up and came running in to check on me to see what was going on.

My dad had a shotgun in his hands in case someone was breaking in, or there was an animal problem. My mom was there and so were all my brothers and sister. My mom looked at me and asked what was wrong. I told her "I had to go!" She looked at me, started to cry and said "well then go!" The rest of my family wasn't in on the whole conversation as they had long since tired of my bed-wetting issues and it had all fallen on my mom to help me clean up and take care of everything. For the first time that I could remember in my life, I could now feel when my bladder was full and I needed to void. I didn't even know that I wasn’t feeling it during the day. I just went to the bathroom when everyone else did and thought that was the way everyone felt. 

From that day forward, I never had another problem with bed-wetting, or feeling when my bladder was full. What had happened when I was hit by that car was the nerves that create the feedback loop from my bladder back to my brain were somehow compromised and I never felt the need to go. My bladder just emptied when it got full and my brain was never receiving the news that it was time to take care of that function. Two adjustments from Dr Larry Bridge changed my life forever and made me a believer in the vitalistic power of the body's ability to heal its self when there is no nervous system interference. 

Seven years later I attended Chiropractic College based on the recommendation of Dr Bridge and then joined him in practice in 1983. We worked together in one capacity or another until his passing and I have continued in chiropractic practice ever since. We are celebrating the clinic's 44th year during 2013 in that same location. What a victory I feel every day when I get to walk into the clinic and remember the many miracles that have
happened there, including my own life changing experience!  

Dr Rob Jackson

Sunday, September 25, 2016

Business/Practice tip of the week September 25th, 2016

This week I want to share a story with you that will parallel what my tip is all about. My story is going to be about a man named John.

About two months ago, the oven stopped working in our home. Since we have so many kids and my wife likes to cook healthy meals for us to eat, this was a major inconvenience for everyone involved.

This was not a cheap oven and it was only a couple of years old. It was a fancy double oven, stacked on top of each other with convection and all kinds of digital bells and whistles included. It was made by Thermador, so it was supposed to be high end and should have lasted for a long time. Tragically that is not what happened.

We had to have some repair work done on it about 15 months ago because the digital board that runs everything got too hot due to poor design issues, exposing it to the heat when you opened the oven to take things out. The cost to replace and repair this part was almost as much as the cost of the oven, but when my friend John had originally sold us this unit and custom installed it, he had already modified the cabinets to put it in and make it look like it was planned specifically for this unit.

That means that we decided to fix it and keep what we had already invested in. Sound familiar to any of you?

Long story short, when it broke down the same way again and John found out about it, he decided to take matters into his own hands and he found us a new unit, from a different manufacturer and came out and took out the old oven and installed the new one, again customizing the cabinetry to make it all look perfect again.

All I can say is John is an amazing guy and does amazing work with the installation tools he has to work with.

We now have a beautiful Jenn-Air double oven that does a spectacular job and that is what sets up my theme for this week's tip.

Here goes:

1. We all use tools of some sort  in our businesses to help us accomplish whatever it is that we do, service, provide or sell. These tools are important aspects of how we perform, how our products or services are demonstrated or displayed, and ultimately how our customers, clients or patients experience us when they do business with us.

2. The "quality" of these tools can have a direct impact on how the perception of our customers/clients or patients is affected and then shared with others when they talk about their experience with our business.

3. The features and benefits of these tools can either make the jobs, products or services that we need to do more difficult, or easier to accomplish, based on how efficient and how up to date they are with features that set them apart from other tools that can or may be used to do the same things.

4. There is a certain level of enjoyment, satisfaction and ultimately happiness that comes from using tools that make us better, more efficient, or more successful at whatever it is that we want or need to do.

5. In the end, better tools can make the difference is the amount of time it takes to complete certain tasks, they can help us achieve greater levels of success in whatever it is we are doing and at the end of the day, week, month, or year, they can help us increase our bottom line of profitability and sustainability when we employ the best tools available for whatever it is that we do, sell, or provide

I can tell you that my wife has enjoyed cooking again more now than she has in years with this new oven, because the oven actually works better and does a better job of accomplishing whatever it is she wants to cook in there. Her cookies are better, her coffee cake is better, her stew is better and her joy is back, all due to John taking the time to upgrade our tools (our oven) and provide it in a way that we were able to take advantage of the amazing deals that his company, Specialty Appliance had to offer.

My question for each of you this week is this: What tool or tools do you need to upgrade, change out, start using, or stop using to help make this same kind of difference in your business today?

Let me recap my tips again and help each of us focus on what it is that we can and need to do to be more successful, more efficient, more profitable and ultimately more happy with our current business, service or products that we provide!

1. Look at the tools you use now and determine what needs to be changed, upgraded or eliminated.

2. Take that step today and make those changes!

3. Study what tools have a proven track record, or are being used by others in your same industry that are enjoying success with them that you are not.

4. Get the best "quality" of tools to use that you can afford. Taking short cuts here will almost always cost you in the end.

5. Get the features and benefits in the tools that you decide to use every day in your business. This helps avoid frustration and increases happiness.

6. "Time" is the new quantifiable asset for each of our businesses. Get tools that make you faster, better or more efficient at whatever it is you do. You can always get more money or stuff, but you can never get more "time" back.

7. Invest in yourself to get and enjoy the greatest return on any investment you will ever make! You are worth it!

8. Remember that Back Talk Systems specializes in providing the best tools in the chiropractic education, marketing, or print industry to help each of us have what we need to be the most successful business leaders that we can be.

Give us a call at 800-937-3113 or go online at and find out what new tools we have available that can help make the last quarter of this year one of your best and most profitable ever!

We all look forward to speaking with you soon.

Your in healthier businesses,

Dr. Rob Jackson
Applewood Chiropractic Health Center
Back Talk Systems Inc
Colorline Digital Printing
Thompson Technique Foundation
231 Violet Street Unit 140
Golden, Colorado 80401
303-277-9748 fax
303-237-9617 clinic

Just a quick side note. I am so busy at my clinic that I am looking for another doctor to join our team. If you have an interest, please send your resume to me at with a cover letter on why you think you would be a good fit for our amazing team. Thanks!

Sunday, September 11, 2016

Business/Practive tip of the week September 11th, 2016

Last week my tip started us all down the path of betting a better communicator. For most of us, what I spoke about was probably regarded as just baby steps in the direction that I want to call "conversational competency".

Most of us already know that we need to look people in the eye, or to try and say something interesting to keep the other person we are trying to communicate with engaged.

This week I want to take you and I a few steps higher to a level where more of us can become more competent in our personal and work conversations and actually put some of these ideas to work as we deal with our unique daily responsibilities, while trying to increase our bottom line at the same time.

A few days ago I had the opportunity to catch up with a friend of mine, Dr. David Neubauer, who is a great communicator himself and like me, gets to share his thoughts and ideas for the profession in many different  outlets. He shared a TED Talk with me done by Celeste Headlee that has now been viewed by over five million people. I thought it was fantastic and it covers the same materials that I have been sharing in my tip.

Celeste does an amazing job of sharing 10 ways to become a better communicator and I am going to base the rest of my tip today on some of the ideas she shared. I will also include the link for her whole presentation because she delivers a powerful message that each of you should watch and take to heart as well.

Here is my take and translation of what I want each of us to be able to walk away with:

1. Check your baggage at the door when it comes to being a better communicator. All of us AND I MEAN ALL OF US come to the table of any conversation with our own baggage and all the filters and crud that has already happened or is happening to us in our own lives.

The trouble is too many of us want to make each and every conversation that we have all about us and our junk, instead of engaging with the person or people we are supposed to be communicating with and our baggage drives the context and understanding, at least on our part, of what is really communicated.

Sadly, the end result of this type of communication is usually NOTHING! Both sides walk away without learning anything new or being able to share or feel like they were heard.

Check your baggage at the door and instead, walk in with an open mind and a clean slate, ready to learn something new or different, with every conversation you have from here on.

2. Conversational Competency is almost extinct and tragically has become a thing of the past  This is largely due to technology advancements that have allowed for many of us to take huge steps backwards in the communication arena.

MEN, I am mostly talking to you here!

Do something drastic this week and take one day and don't text anyone! Instead, take a moment and actually call them and talk to them if you can. See what kind of difference it makes with how much more you can say in the same amount of time, the inflection you can add or sense in the other person's voice and the depth of understanding that you can gather from actually talking to another person.

It's just like starting a new exercise program. It will be a little  painful at first, but once you do it for a while, it actually becomes easier and you will find that you actually like it and it can help make you healthier.

I know asking you to go a whole week without texting is out of the question for most of you, so just try one day and see what a difference it can make in how much better you can connect if you put some effort into it.

3. Finally, with the elections coming up in just 57 days, let's all stop arguing over all the tiny, trivial details that we have all become so venomous about.

This type of polarization doesn't help any of us do better in our businesses, or in our own personal lives, yet we seem to hold on to our favorite sports team, our favorite way to eat, our favorite candidate, or how we drink our coffee and we will argue with anyone and actually chase a potential customer/client or patient away who doesn't see things our way.

My dad always used to say when I was upset about something trivial like this that I should keep the big things in life big and the little things in life little. The rest tends to take care of its self when you do that.

Instead of arguing this week and from here on, lets focus instead on becoming the best communicators that we can be and see how sharing our message of better health can lead to more happiness and to longer lasting relationships both personally and in business. 

Watch the TED TALK done by Celeste Headlee and enjoy the rest of your week!

Dr. Rob Jackson
Applewood Chiropractic Health Center
Back Talk Systems Inc
Colorline Digital Printing
Thompson Technique Foundation
231 Violet Street Unit 140
Golden, Colorado 80401
303-277-9748 fax